About Us

Our Management Team

Williford Insurance Group is rooted in the knowledge and experience of our professionals.  Each team member has over 10 years of experience in the benefits industry. As a result, clients rest easy knowing their Williford Team  possesses the knowledge, ability and experience necessary to navigate the complicated benefits landscape.


Kevin T. Williford  


Kevin founded Williford Insurance Group in 1990 and today focuses on helping mid and large size companies with their employee benefit plans.  He assists these clients with both fully-insured and self-funded plans.

Prior to founding Williford, Kevin worked for several years with the Somers-Pardue Agency (now Hub International) in Burlington where he established many lasting client relationships.  Prior to his time at Somers-Pardue Kevin worked with Jefferson-Pilot as a service representative in their group health division.

Kevin holds a BS in Business Administration from Appalachian State University.

Michael Parsons 

Lead Consultant

Michael joined Williford Insurance Group in 1999 and has experience on both the individual and group side of benefits. Michael enjoys interacting with clients and being a benefits problem solver. Today, Michael focuses primarily on helping small and mid-size employers with their benefit plans.

Michael holds a BS in Business Administration from North Carolina State University.

Edie Williford​

Chief Financial Officer

Edie joined Williford Insurance in 1990. She is responsible for all internal financial reporting and audits for the company. Prior to joining Williford, Edie worked as a CPA and Controller. She started her career at Arthur Anderson & Co. in 1985 and also worked as a Controller at North Carolina Trust Company.

Edie is a graduate of Duke University.

Margaret Ferguson 

Relationship Manager

Margaret joined Williford Insurance Group in 2007 and works as a relationship manager with our group clients. Margaret helps groups with day to day benefits transactions as well as keeping group contacts informed on the latest benefit news and trends.

Prior to joining Williford, Margaret worked at United Healthcare as an Account Consultant where she assisted groups and brokers with their United Healthcare plans. Prior to her time at United Healthcare Margaret worked with Gallagher Benefits in Charlotte as an Account Manager. 

Margaret holds a BA in English from University of Richmond.


Cathy Shanks

Individual Health Insurance Manager

Cathy joined Williford Insurance in 2014. Cathy heads up our individual health insurance team that assists clients with individual medical, Medicare, and dental insurance plans. Prior to joining the Williford team, Cathy worked at Penn-Western Benefits, a third-party administrator, for 24 years. During this tenure, Cathy worked in both group administration and enrollment, helping group clients with their day-to-day needs.

Megan Burchett

Client Relationship Manager

Megan joined Williford Insurance Group in 2017. She works as a Client Relationship Manager with our corporate accounts. Megan enjoys working with our customers to provide communications to their employees regarding their Employee Benefit Package. Megan has a background in Human Resources and Healthcare, which makes her a valuable resource for our clients.

Megan is a graduate of the University of North Carolina at Chapel Hill.