About Us


We are Health Insurance Specialists

When Kevin Williford founded Williford Insurance Group back in 1990, the employee benefits landscape was far different than now. Back then, with good medical insurance coverage you could have a baby for $500. High deductible health plans were decades away and the words “Affordable Care Act” did not evoke the passion they do today.  Yes, so much has changed, but the way we serve our clients at Williford Insurance Group has not. The core values that Kevin used to start our company 25 years ago remain the same today. 

Williford Insurance Group is rooted in the knowledge and experience of our professionals.  Each team member has over 10 years of experience in the benefits industry. As a result, clients rest easy knowing their Williford Team possesses the knowledge, ability and experience necessary to navigate the complicated benefits landscape.

We combine cutting edge employee benefit consultation and design with personal, hands-on service. Our success has been built on dedication and attention to clients. As independent agents, we represent our client’s needs and not those of the insurance company. With clients throughout North Carolina, Williford Insurance Group is recognized as a leader in the employee benefits marketplace.

The Williford Insurance Team

Client Success Story 

"Williford Insurance and all of the staff there have worked had to develop a relationship with us ... they provide a service for us that's beyond a service to themselves, and it's been that way consistently the whole 10 years that we have worked with them."

Duane & Madeleine Dassow,
Owners, New Home Building Supply 
Greensboro, NC